WORK SAMPLE
From Writing to Pickup
Textron Aviation builds and sells some of the most iconic piston-engine aircraft in the world. The Cessna brand is synonymous with aviation, thanks to single-engine platforms like the Skyhawk 172, an aircraft still in production after 66 years! The company also manufactures the Beechcraft piston lineup, a series of high-performance, high-end aircraft targeted to more experienced pilots.
In 2019, the Cessna and Beeechcraft piston aircraft models were upgraded with state-of-the-art cockpit technology to make them even easier and safer to fly. I wrote the press release announcing the upgrade, which was picked up by Flying Magazine, the largest publication targeted toward pilots and airplane enthusiasts.
Click here to read the press release.
Click here to read Flying Magazine’s article.
WORK SAMPLE
Coordinating Media Coverage
Aviation International News Online (AIN) is one of the most widely read and distributed publications in the business aviation industry. Their newsletter, AIN Alerts, is considered must-read for everyone from senior executives to contract pilots.
A pitch spotlighting Textron Aviation’s aerial response team was picked up by AIN, resulting in the publication’s editor-in-chief flying to the company’s Kansas headquarters to witness the team in action.
As the PR specialist managing the assignment, I managed the editor’s visit and interviews with employees to ensure information would be shared in an accurate and credible manner reflecting the company’s values.
Click here to read the article resulting from the pitch and media visit.
